Life Enrichment Did What?!

There's no small thinking in life enrichment! StoryPoint VP of Marketing Irina Olgart and Life Enrichment Director Erin Griffiths discuss the power of digital content.

Guest on This Episode

Erin Griffiths

Irina Olgart

Josh Crisp

Owner & CEO Solinity

Josh Crisp is a senior living executive with more than 15 years of experience in development, construction, and management of senior living communities across the southeast.

Lucas McCurdy

Owner & Founder The Bridge Group Construction

Lucas McCurdy is the founder of The Bridge Group Construction based in Dallas, Texas. Widely known as “The Senior Living Fan”.

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You can see it's real, it's genuine, it's authentic. You can see the smiles, you can see the fun. And I think that's where TikTok is becoming really big for us.

Quick Overview of the Podcast

The indoor tubing seniors that went viral on TikTok is now being used

as a recruiting tool for StoryPoint Senior Living.

VP of Marketing Irina Olgart and Life Enrichment Director Erin Griffiths

describe the day in the life of activities at StoryPoint,

and how residents having FUN can be used as a recruiting tool.

Follow, Like, and Subscribe

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We definitely didn't walk in and say, “today's the day we go viral.

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