Framework for Sales and Marketing

The mindset set forth by Heather Freemont of Maplewood Senior Living is that the marketing team works for the sales team. How can we build strategies together to make the process a better experience?

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Guest on This Episode

Heather Freemont

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Josh Crisp

Owner & CEO Solinity

Josh Crisp is a senior living executive with more than 15 years of experience in development, construction, and management of senior living communities across the southeast.

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Lucas McCurdy

Owner & Founder The Bridge Group Construction

Lucas McCurdy is the founder of The Bridge Group Construction based in Dallas, Texas. Widely known as “The Senior Living Fan”.

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Sponsors of The Video

Since 2013, Accushield has been the innovative leader in staff, visitor, resident, and third-party caregiver sign-in and health screening systems.
In 2023, three of the leading companies in senior living software — Enquire, Glennis, and Sherpa — united to form Aline. Aline’s sole purpose is to help guide senior living onto an accelerative path.
Caring for people who care for people.
NIC MAP Vision gives operators, lenders, investors, developers, and owners unparalleled market data for the senior housing and care sector.
Sage empowers care teams to provide the best support to senior living community residents, leveraging our unified care platform. We make caregivers’ jobs easier and improve community outcomes.
We’ll help you get your business up and running again as quickly as possible using advanced processes and industry-leading technology – and can also help you plan ahead for future events.
Senior Living Is Why We Exist. Renovate Your Community to Grow, Improve, and Attract!
Whether it is consulting on one or more phases of development, management, marketing, & leadership or connecting you with the pros needed to move your team to the next step, we will provide the power.
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