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Strategic Communication in Sales & Marketing with Chris Watson

How to motivate your salespeople to perform at a high level? The answer might sound too simple, but it is because we have been conditioned to think we are great communicators.

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Guest on This Episode

Chris Watson

Strategic Communication in Sales & Marketing

Chris Watson has traveled the world, attended once in a lifetime events, broke a world record, is the founder of Craft & Compel, & has stories to tell about all of it.

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Quick Overview of the Podcast

How to motivate your salespeople to perform at a high level?  The answer might sound too simple, but it is because we have been conditioned to think we are great communicators.  

In order to motivate, inspire, & support your people you must begin to understand how they are motivated, what future they desire, & what makes them feel most appreciated.

In this episode, Chris Watson details a framework that every sales leader can utilize when motivating their salespeople to increase or maintain their performance.

Chris discusses the importance of every leader knowing that not every salesperson is motivated by the same thing, money. He explains that salespeople are conditioned to say they want to make more money, but that it is typically just the surface level reason to perform.

The best part about this episode is that this framework can be used with anyone & everyone.  

Grab a pen & learn how to communicate strategically.

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