Hear from a select, rotating group of contributors discussing topics that are relevant and impactful to the senior living industry.

Sales & Marketing with Christy Van Der Westhuizen

Host Christy Van Der Westheuizen shares how first impressions play a HUGE role in the sales outcomes of senior living.

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Guest on This Episode

Christy Van Der Westhuizen

Sales & Marketing

Christy, Vice President of Sales and Marketing at MBK Senior Living, is no stranger to senior living. She brings 13 years of senior living experience to the table, the past three at MBK Senior Living.

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Quick Overview of the Podcast

Creating “Magic” First Impressions

Host Christy Van Der Westheuizen shares how first impressions play a HUGE role in the sales outcomes of senior living.  

“It will be someone’s first time to Disneyland every single day.” - Walt Disney

How does this inspire your commitment to creating positive first impressions in your own community?

Here’s what Disney does to create magical first impressions and an immeasurable customer experience:

1.  Create immersive and magical experiences

2.  Details, details, details (even the trash can is important!)

3.  Involve every team member

4.  Personalization (“where’s the WOW factor?”) is key

5.  Leverage technology

For more information, read the entire inspiration article here.

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