Chris Watson breaks down the 4 most common audiences that every organization is trying to keep engaged & motivated. Your People, Prospects, Customers & Leaders have the ability to grow your organization or sink it. If you are not telling the right stories to these audiences then they will listen to a better one from your competition.

Chris explains that each of these audiences are making decisions based on what they are tuned into, & if your organization is not providing them with a community to engage in then they will find somewhere else to get clarity, knowledge, & solutions.

Lastly, Chris explains that each of these audiences are working simultaneously to achieve success & that they might do their job in a different way according to their strengths & motivation. The one thing that must remain aligned is the story they tell themselves & the story they are telling others. The story that they are telling others is the core narrative of the organization & without a common core narrative being told then your valuable audiences are confused.

‍