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Strategic Communication in Sales & Marketing with Chris Watson

As many organizations have made changes to staff, technology, & work environments due to the pandemic & other recent world changes, they are trying to determine how to reinvent their culture.

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Guest on This Episode

Chris Watson

Strategic Communication in Sales & Marketing

Chris Watson has traveled the world, attended once in a lifetime events, broke a world record, is the founder of Craft & Compel, & has stories to tell about all of it.

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Quick Overview of the Podcast

As many organizations have made changes to staff, technology, & work environments due to the pandemic & other recent world changes, they are trying to determine how to reinvent their culture.

Chris Watson explains that strategic storytelling is a huge factor in building culture effectively. He explains there are 3 major things to consider when building culture.

*People recast the past to create a narrative for the future

*Organizations tend to invest in their culture through experiences that are more about participation than engagement

*People want to feel safe, know they have a future, & can confidently be vulnerable with their organization.

Each of these three major concepts can be accomplished by utilizing strategic stories from leadership & people.  

If you are struggling to build the culture that you desire then tap into the power of storytelling to begin crafting a compelling narrative that motivates your people to buy into the culture.

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