Sales and marketing expert Traci Bild, Founder and CEO of Bild & Company, discusses how consumers now expect person-centered programming, social connectedness and a sense of community.
We know right now people are not in love with their jobs. The best way to heal yourself is to get back to that emotional connection that drew you to this business in the first place.
Traci Bild is the Founder & CEO of Bild & Company, a national healthcare consulting firm with deep roots in senior living. Providing the sales and marketing infrastructure for small-midsize operators.
Learn More ▶If you're discounting, it's most likely because you're not building value. It's not meaning people aren’t going to ask, but it also doesn't mean they're not going to not move in.
Sales and marketing expert Traci Bild, Founder and CEO of Bild & Company, discusses how consumers now expect person-centered programming, social connectedness and a sense of community.
With seniors housing occupancy at historic lows and communities operating at a loss, executives must professionalize selling with laser focus on relationship building skills that make people want to move, not have to. Resident and prospective buyer social engagement is a key piece of the puzzle and when leveraged properly can be a game changer for your organization.
What you will take away from this discussion:
Customize a unique buyer experience that hits a nerve with prospective buyers, differentiates you from competitors, and creates urgency to move now, not later
Leverage customer and employee equity to grow revenue, five-star reviews, and quality referrals that move four times faster than non-referred leads
Command market rate rent that reflects the lifestyle and wellness impact on residents no matter their age, preferences and acuity level and produces family members who are raving fans
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