Welcome to Bridge the Gap with hosts Josh Crisp and Lucas McCurdy. A podcast dedicated to inform, educate and influence the future of housing and services for seniors. Bridge the Gap aims to help shape the culture of the senior living industry by being an advocate and a positive voice of influence which drives quality outcomes for our aging population.

Sales and Marketing Integration with Frontier CRO CMO Kathy Swann

Frontier's Chief Marketing & Revenue Officer, Kathy Swann discusses Frontier’s massive growth and how marketing & sales can adapt in 2023.

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You must have a good leadership team at the side of the community to understand that culture.

Kathy Swann

Guest on This Episode

Josh Crisp

Owner & CEO Solinity

Josh Crisp is a senior living executive with more than 15 years of experience in development, construction, and management of senior living communities across the southeast.

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Lucas McCurdy

Owner & Founder The Bridge Group Construction

Lucas McCurdy is the founder of The Bridge Group Construction based in Dallas, Texas. Widely known as “The Senior Living Fan”.

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Kathy Swann

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Digital exposure is the new way to look at things. That is your footprint to your community, your audience, your lead, your families, everything.

Quick Overview of the Podcast

Chief Marketing and Revenue Officer at Frontier, Kathy Swann joins co-hosts Josh and Lucas to discuss Frontier’s massive growth swing and how marketing and sales can continue to adapt in 2023.

This episode was recorded at the NIC Spring Conference.

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